Organize content, power experiences
The Content Platform is the central hub for all your stories and digital assets, providing a reliable system to create, manage, and maintain content across digital channels in a scalable environment.
Digital growth shouldn’t mean more complexity
Digital touchpoints grow quickly: websites, apps, touchscreens, tours, digital labels, and signage. But the systems behind them often grow in isolation. Each new project often introduces its own CMS, workflow, and team. Content becomes fragmented, duplicated, and difficult to keep consistent—while systems, hosting, and contracts multiply. Workload increases, ownership becomes unclear, and updates take longer than they should. And when a project ends, its CMS—and often its content—disappears.
One platform for everything
The Content Platform brings every story, asset, and workflow together in a single system. Content is created once, shared across channels, and updated automatically everywhere—eliminating silos and duplicate work. As a headless CMS, the platform separates content from presentation. This makes it flexible by design and ready for future channels without rebuilding your backend. New projects launch faster, teams work in one familiar system, and costs stay under control. Even when projects change or end, your content remains.
Key features
Content management
Create, edit, and publish content through a clear, intuitive interface—no development skills required.
Live preview
See exactly how content appears in its target experience while editing.
Content versioning
Track every change with full version history and instantly restore previous versions.
Content scheduling
Plan publishing and unpublishing in advance to automate releases across channels.
Localization
Manage unlimited languages and dialects, including right-to-left scripts and sign languages.
Content modeling
Structure content to fit your projects. Reuse flexible content types across websites, apps, touchscreens, and displays.
Access control
Collaborate safely with role-based permissions for editors, reviewers, admins, and guests.
Freedom to work with any partner
The Content Platform gives organizations full freedom in choosing partners. Open, standards-based APIs allow any development team to build frontends that connect seamlessly to the platform. You’re never locked into a single vendor, workflow, or technology stack. Whether you work with Tapart, another studio, or an in-house team, every project builds on the same content foundation.
Connect to your existing systems
The Content Platform integrates effortlessly with collection systems such as Axiell, TMS, and Adlib, as well as DAMs, Linked Open Data sources, and internal databases. Data flows directly into the CMS, eliminating manual copying and duplicate versions. Object data, media, and metadata stay accurate and consistent across all projects.
Powered by open-source
The Content Platform is built on Payload, a trusted open-source CMS with an active global community.
This ensures long-term continuity, transparency, and freedom from vendor lock-in.
On top of this foundation, Tapart adds focused features, design tools, and workflow enhancements that make content management easier and more intuitive for teams.
